Revenue percentages were divided up between matchday (14%, €28.2m), broadcasting (59%, €115.7m, +7%, +€8m) and commercial (27%, €52.6m, +43%, €15.8m). Kit sponsors Nike and Pirelli contributed €18.1m and €9.3m respectively to commercial revenues, while broadcasting revenues were boosted €1.6m (6%) by Champions League distribution.
For the 2010/2011 season, Serie A clubs will start negotiating club TV rights collectively rather than individually. This is predicted to result in lower broadcasting revenues for Inter, with smaller clubs gaining from the loss.
Inter's matchday revenues amounted to only €1.1m per home game, compared to €2.6m among the top six earners.
Deloitte expressed the idea that issues in Italian football, particularly matchday revenue issues were holding Inter back compared to other European giants, and developing their own stadia would result in Serie A clubs being more competitive on the world stage.
Kit providers and sponsors
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